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The South · Louisiana · since 1991

1991
The South
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New Orleans

Louisiana
Bounce · triggerman beat · Mannie Fresh synths
Ride the roster1:20
Story, bloodline and 8 names

Two family labels — No Limit and Cash Money — turned a bounce-music city into the most commercially dominant rap town of 1998–2010, largely by refusing standard record deals. Cash Money's distribution terms were the best any rap label had ever signed.

Bloodline · 2 stops from The Bronx
  1. 1973The Bronx
  2. 1982Queens
  3. 1991New Orleans

TransferMiami·Houston

Bounce is built almost entirely on one record — "Drag Rap" by the Showboys, a 1986 Queens single that flopped in New York and became a city's whole rhythm in Louisiana.

No LimitCash MoneyHot BoysJet Life
Roster
1993
DJ Jubileedeep cut

The bounce originator most credited with putting "twerk" on record.

YTW
1995
Master P & No Limit

Sold millions on his own terms, with tank artwork and a 30-day album cycle.

YTW
1995
Mystikal

A James Brown scream in rap form.

YTW
1997
Cash Money / Mannie Fresh

Birdman's label; Mannie Fresh's synths are the sound of the era.

YTW
1998
Juvenile

400 Degreez sold five million out of the Magnolia projects.

YTW
1999
Lil Wayne

Went from Hot Boys teenager to the most prolific rapper alive.

YTW
1999
Big Freediadeep cut

Bounce's ambassador; the reason "twerk" left New Orleans.

YTW
2009
Curren$ydeep cut

The most consistent independent release schedule in rap.

YTW

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