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The South · Georgia · since 1992

1992
The South
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Atlanta

Georgia
Organized Noize soul · crunk · trap
Ride the roster2:40
Story, bloodline and 12 names

The capital. Outkast and Goodie Mob answered coastal condescension with Southernplayalisticadillacmuzik and the phrase "Dirty South"; then Atlanta produced crunk, then trap, then the triplet flow, and has simply never given the wheel back.

Bloodline · 2 stops from The Bronx
  1. 1973The Bronx
  2. 1985Miami
  3. 1992Atlanta

TransferThe Bronx·Houston

Miami bass in the clubs, New York on the radio, and Organized Noize playing live Southern soul in a basement. Outkast's answer to coastal condescension was to sound like none of them.

Next stopsSt. Louis, Madrid & Barcelona

Dungeon FamilyLaFaceSo So DefDisturbing tha PeaceGrand Hustle1017Quality Control
Roster
1994
Outkast

"The South got something to say." Then they proved it six albums running.

YTW
1994
Organized Noizedeep cut

Rico Wade's basement: live players, Southern soul, the Dungeon Family sound.

YTW
1995
Goodie Mob

Named the Dirty South and gave it a conscience.

YTW
2000
Ludacris

Atlanta's first crossover superstar: the fastest, funniest voice on Southern radio.

YTW
2002
Lil Jon

Crunk — loud, minimal, built entirely for a room full of people.

YTW
2003
T.I.

Named the genre with Trap Muzik and defined its posture.

YTW
2005
Gucci Mane & Zaytoven

The most-imitated partnership of the last twenty years.

YTW
2012
Future

Made auto-tuned melancholy the default emotional register of rap.

YTW
2013
Migos

The triplet flow, exported to every genre within two years.

YTW
2014
Young Thug

Dismantled what a rap voice is allowed to do.

YTW
2016
21 Savage

Flat affect, maximum menace; the counterweight to Atlanta melody.

YTW
2017
JIDdeep cut

Dreamville's technician; East Atlanta's answer to coastal lyricism.

YTW

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